Data, Site Optimization & UX Associate
Looking for a self-directed learner ready to make an impact on exciting business!
Data, Site & UX Associate
Location: Full-time remote worker
Salary: $50,000 - $55,000
Overview
Poets&Quants is seeking a Data, Site & UX Associate to support the performance, optimization, and user experience of our suite of digital platforms — including Poets&Quants.com, P&Q for Executives, and P&Q for Undergrads. This role blends technical website management, analytics, and data-driven insight to help shape how our audience interacts with the brand and how we deliver on client and campaign goals. You’ll work closely with the Operations, Editorial, and Commercial teams to ensure the site runs smoothly, data is accurate and actionable, and user experience improvements are consistently implemented.
Key Responsibilities
1. Site & User Experience
• Maintain and optimize P&Q’s digital platforms for performance, usability, and SEO.
• Oversee UX and navigation updates across desktop and mobile, ensuring intuitive user journeys and clean design implementation.
• Conduct regular site QA and audits, flagging and fixing issues related to broken links, outdated content, and accessibility.
• Support landing page and campaign hub builds, ensuring pages are optimized for conversions and integrated with tracking tools.
2. Data & Analytics
• Manage Google Analytics (GA4), Search Console, and other tracking tools to monitor site traffic, audience behavior, and campaign performance.
•Create dashboards and reports that summarize trends, user engagement, and client campaign results for both internal and external use.
• Ensure all analytics tagging, UTM parameters, and data collection systems are functioning correctly and consistent across platforms.
3. Optimization & Insights
• Use data to identify opportunities to improve site performance, lead capture, and user retention.
• A/B test layout, calls-to-action, and content presentation to improve engagement.
• Collaborate with Commercial and Editorial teams to align site content and design with audience insights and campaign goals.
• Track and analyze SEO performance, recommending adjustments in metadata, content strategy, or internal linking.
4. Support & Compliance
• Assist with technical requests and access management for WordPress, HubSpot, and Google Workspace.
• Support compliance and privacy efforts (GDPR, cookies, data access).
Qualifications
• Experience in digital operations, data analytics, or UX (media or marketing environment preferred), and performance monitoring
• Site administration, content specialist experience. Google Analytics (GA4), Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs).
• Working knowledge of WordPress, HubSpot, and HTML/CSS basics, Google Analytics (GA4), Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs).
• Contributes to process improvement, is aware of continuous improvement strategies
• Aware of problem solving tools, demonstrates awareness of problem solving tools
• Digital savvy, stays on top of current trends and tech, interest in digital technology
• Be a self-directed learner, and have experience working remotely, self managing time etc
P&Q has established a reputation for well-reported and highly creative stories on the things that matter most to the graduate business education market, from candid critiques of MBA rankings and in-depth coverage of MBA outcomes to innovative changes in MBA programs and the impact technology is having on higher education. No less crucial, we frequently publish long-form, magazine cover-length features and profiles that would never see the light of day in mainstream media.
- Department
- Product
- Remote status
- Fully Remote
About Poets & Quants
Since its founding in mid-2010, P&Q has experienced five consecutive years of record-breaking traffic growth, racking up more than 70 million page views from all over the world. In a typical month, well over 350,000 users will visit the site. Analysis of our traffic shows that P&Q reaches more than 85% of the active MBA applicant market for the world’s top 100 business schools.
In April 2023, Times Higher Education (THE) acquired P&Q. THE is the world’s most authoritative source of data, analysis and information on higher education, with five decades of experience dedicated to the field. The future looks bright through this incredible new partnership.
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